A straightforward approach for complex questions

No matter the scale or complexity of the answers you're seeking, we manage the process in three clear stages to serve you effectively.

Objectives

We clarify and define your objectives, the key questions you need to ask, and the answers you are seeking. From there, we design the corresponding campaign and appropriate methodology to achieve your objectives efficiently and effectively.

Execution

From screening participants and recruiting panelists to collecting quantitative or qualitative feedback, we manage the entire process. We ensure data collection is aligned with your defined objectives and research design, providing seamless execution from start to finish.

Understanding

We distill the most important findings into actionable insights, providing not only the "what" but also the "why" behind your most critical questions. Our reporting capabilities range from raw data to in-person debriefs, walking stakeholders through the results to ensure clarity and alignment with your objectives.

Capabilities

  • ✺ Custom Survey Design

    Creating tailored research frameworks and surveys that align with your objectives and capture valuable insights.

  • ✺ Audience Selection

    Providing the right panel of respondents to ensure relevant, accurate feedback for your research.

  • ✺ Advanced Data Analysis

    Delivering high-level, actionable insights that go beyond standard in-house capabilities. We can also analyze your existing data, offering deeper insights and strategic recommendations based on the data you already have.

  • ✺ Applied AI Solutions

    Harnessing cutting-edge AI technology for verified use cases, ensuring clients benefit from the latest advancements in data analysis, sentiment detection, and predictive modeling.

  • ✺ Video & Sentiment Insights

    Offering video feedback that not only captures emotions but also allows clients to see respondents, fostering a deeper understanding of the people behind the data.

  • ✺ In-Person Research & Evaluations

    Conducting live interviews, focus groups, and real-world evaluations to gather experiential data and insights.

Industries

  • We provide research throughout the creative process, offering insights that shape and refine your content as it develops, rather than waiting for post-completion testing. This ensures your final product is more aligned with your vision and audience expectations.

  • We provide deeper insights into how customers truly feel, helping you refine every aspect of the experience. We go beyond basic scorecards to measure the emotions and beliefs these interactions create, offering a complete understanding of the customer journey and its impact on your brand.

  • We deliver insights into your guests throughout their visit, helping you fine-tune every detail of the dining experience. By going beyond typical feedback, we provide a full understanding of how your environment and dining experience shape guest perceptions and impact your brand, ensuring an exceptional restaurant experience that resonates with your customers.

  • Beyond actionable data, we capture the emotions and beliefs behind responses, offering a deep understanding of both the 'what' and the 'why.' No matter your industry, we are equipped to tailor our research to serve clients with unique needs and challenges across various sectors.